![]() The Experts are professionals who produce or curate scientific knowledge. The Engaged are enthusiastic about science and actively seek out information and events. The Interested are potentially open to science but make no particular efforts to engage. The associated audience model divides people into four ‘zones’, based on their behaviours and self-identity in relation to science: The Uninterested see science as not for them. ![]() ![]() The British Science Association (BSA) have refocused their work by developing an audience model as part of a renewed vision ‘of a world where science is at the heart of society and culture’ and mission ‘to support, grow and diversify the community of people interested and involved in science’. ![]()
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